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November 14, 2022 • 2 min read

Digital Transformation Is Not A Trend – It Is A Must

Turkan Hajiyeva

  • Digital Transformation
  • Performance Management
  • Process Digitization
  • Technology
  • Workforce
digital transformation

For the past decade, digital transformation has gained popularity amongst companies in various service-based industries.

The real importance of digital transformation within the B2B context has not so much been the emergence of “new” technologies, but its enablement of businesses to deliver services with maximum productivity and efficiency to customers.

Needless to say, with the digital space rapidly evolving, not all service providers adopt and embrace new technologies as expected, causing their businesses to fall behind, while they struggle to keep their customers happy.

That being said, it is also essential to acknowledge that a seamless shift into new, leading-edge technology requires serious effort and consideration of certain processes within the business – a transformation that many find challenging due to not knowing where to start or what to expect.

In this post, I address exactly that by discussing the main criteria to take into account when selecting the right technology for a business. I also discuss the various steps a company can expect through its journey to becoming productive, efficient, relevant, and loved by customers.

The criteria to go by

With the awareness that technology is the critical element that can bring about the paradigm shift necessary for business success in today’s world, service providers can confidently transition from outdated processes and legacy software to those technologies that offer:

  • User-friendliness for both service providers and their customers
  • Global accessibility, meaning no matter the location of the service provider, he can monitor and execute daily operations and communicate with customers

While these are two criteria that are key to success, we must not underestimate the role that vision and purpose play alongside, resolving operational challenges, and it is in the hands of the manager to further push and test the limits of their business with the technological tools they choose.

Key steps of transformation

It is no surprise that digital transformation requires cultural and behavioral changes across the company. Upon these changes taking effect, the transformation typically follows:

  • Process digitization – begins with the collective will to leave old ways behind to refocus on creating processes that maximize efficiency and productivity
  • Worker enablement – a top-down approach that encourages and enables workers to use the chosen software and products, offering help and support along the way
  • Customer relationship management – improved customer relationships through increased reachability and transparency in delivered services, resulting in greater customer trust and satisfaction
  • Performance management – maximized team performance by reviewing and assessing progress against the KPIs that are continuously measured and readily available, and scaling the business to new heights as a result
The future is now

Digital transformation, though a challenging journey initially, is guaranteed to provide businesses, in the long run, with the opportunity to become more agile and responsive to operational mistakes and errors.

As with everything else, there is no better time than now – to jump on board and truly take advantage of all the benefits that this era of digitalization has to offer to businesses.

Right action, Right result Every time.

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